Gusto
The default payroll choice for most small businesses
Gusto processes payroll for over 300,000 businesses and is the most-reviewed small business payroll platform. The Simple plan at $40/month + $6/employee/month covers payroll processing, automated tax filing in all 50 states, direct deposit, W-2 and 1099 generation, and basic hiring tools. A 25-person company pays $190/month.
Small business owners choose Gusto because the setup is fast (most companies run their first payroll within a week), the employee self-service portal is clean (employees handle their own tax forms and direct deposit), and the integration ecosystem covers the tools small businesses actually use: QuickBooks, Xero, Slack, and Google Workspace.
Gusto's limitation for small businesses is plan tiering. The Simple plan does not include multi-state payroll, next-day direct deposit, or PTO management. You need the Plus plan ($80/month + $12/employee) for those features. For a 25-person company, that jumps from $190 to $380/month — a meaningful difference for a small business budget. OnPay includes all these features at the Simple plan price.
Strengths for this audience
- Automated tax filing in all 50 states with a tax penalty guarantee
- Benefits administration (health, dental, 401k) available as integrated add-ons
- Largest integration ecosystem among small business payroll platforms
Limitations to know
- Multi-state payroll requires the Plus plan at $80/month + $12/employee — double the Simple plan cost
- International payroll is not available — US-only processing
- Customer support wait times have increased as Gusto's customer base has grown